The campaign delivered 18% more gift subscriptions and 80% more revenue than the prior year. The end result was an integrated campaign that gave a polished look to the CHECKBOOK brand, communicated the value of the gift subscription, and greatly improved the user experience of both the gift giver and the recipient.
We contributed fresh ideas, compelling copy, clean design, and low-cost print production solutions. With food prices inching up and gas prices hovering around the 4 mark, it might be worth. We also brainstormed on new approaches before putting pen to paper. Money-saving tips at the grocery, Checkbook mag. Once we understood the business objectives and past performance, we researched similar offers from CHECKBOOK’s competitors, and dozens of other publishers in all categories, to identify the tactics having the greatest success in the field. RMI was tasked with developing an email blast to CHECKBOOK’s current subscribers with a corresponding landing page, an acknowledgement email to the gift recipient, and a printed version for those who preferred to hand-sign and deliver their gift.Īs CHECKBOOK’s list manager and broker of record, RMI already had a strong working knowledge of the brand and its subscriber base. Their goal was to increase the number of gift subscriptions given during the upcoming holiday season. In September 2012, CHECKBOOK realized the need to revamp their Gift Subscription program, and turned to RMI for help. One of the vehicles CHECKBOOK uses to acquire new subscribers is their Holiday Gift Subscription Program. As a nonprofit that accepts no advertising, and is funded solely by subscription fees and donations, the growth of CHECKBOOK’s subscriber base is critical to the organization’s success.